Milbank LLP has advised Hg on the German law aspects of the investment of its portfolio company JTL-Software-GmbH (“JTL-Software”) in Dealavo, a leading provider of cloud-based solutions for price monitoring and dynamic pricing in e-commerce.
The transaction follows Hg's investment in JTL-Software in 2023 and JTL-Software's investments in Returnless, JERA, countX and GREYHOUND, on which Milbank advised Hg comprehensively. The investments signal a new phase in the ongoing development of JTL-Software expanding JTL-Software’s offering.
Hg is a leading investor in European and transatlantic software and service businesses, with a focus on companies that drive business process modernization. Through specialized industry expertise, vertical application knowledge, and operational support, Hg helps its portfolio companies scale and grow. With approximately 400 employees and $75 billion in assets under management, Hg oversees a portfolio of more than 50 companies.
Founded in 2016 and headquartered in Warsaw, Poland, Dealavo enables manufacturers and online retailers to optimize their pricing strategies in real time based on data-driven insights.
The Milbank team advising Hg on this investment was led by partner Sebastian Heim and included associates Julian Jaschinski, Lucas Stumpf, and Maximilian Hirschfeld (all Corporate/M&A).
