Milbank advised United Internet on an additional investment in Uberall, Germany’s leading product supplier for online listing, as part of the $115 million Series C funding round led by Bregal Milestone, with United Internet, Level Equity and Uberall management also investing. United Internet is an existing shareholder of Uberall and participated again in the new funding round. Uberall will use the investments to accelerate growth, especially in the U.S. and Canada. In connection with the funding round, Uberall has also signed a definitive agreement to acquire MomentFeed. The addition of MomentFeed’s technology and team will enable Uberall’s customers and partners to deliver compelling omnichannel customer experiences and to build even more innovative products going forward.
On behalf of its customers Uberall, headquartered in Berlin, ensures that companies can be found in all standard directories, online business directories, mobile apps and map services and that all details are consistent. The company, with more than 350 employees, also promotes improved customer dialogue with the aid of real-time notifications about reviews and enquiries on the affiliated portals. Today, Uberall counts many of the world’s most recognizable brands as customers, including BP, KFC, Marks and Spencer, Pizza Hut and McDonald’s.
United Internet group, headquartered in Montabaur, Rhineland-Palatinate, is a leading European internet specialist. The company, with established brands such as GMX, 1&1 and Web.de, has more than 9,800 employees, of which around 3,000 are engaged in product management, development, and data centers.
Milbank advised United Internet group as existing shareholder and investor on corporate/M&A and financing aspects of the transaction. The Milbank team was led by partners Sebastian Heim and Norbert Rieger and included associates Mahmood Kawany, Sandra Feil (all Corporate/M&A) and Melchior Raiser (Finance, all Munich).
