Milbank LLP advised MEDIA Central Holding GmbH (“MEDIA Central“) on German law aspects in connection with the issuance of a €250 million sustainability-linked bond on Nordic documentation, for the purpose of refinancing certain existing debt and for partially financing the acquisition of ShopFully S.p.A. The financing package also includes a revolving credit facility.
The MEDIA Central Group is as a specialized B2B service company focusing on holistic drive-to-store marketing solutions. With more than 500 employees, the Group manages over €500 million customer marketing budgets and reaches over 200 million consumers with classic and digital advertising solutions in more than 25 countries, driving footfall in local retail stores.
The Milbank team that advised MEDIA Central on the financial aspects of the transaction, was led by partner Barbara Mayer-Trautmann and included special counsel Jennifer Seipelt and associate Ludwig Reißmann (all Finance).
